We believe the world will be a better place if businesses understand, respect, and value people more.

Business is intrinsically social. Externally, businesses operate successfully when they are well-connected to people, especially consumers. Internally, businesses function best when they harness shared intentionality among their workforce.

We believe that businesses are more effective when they understand the people on whom their businesses rely. 

And we believe that anthropology and other social sciences serve as essential frameworks for understanding people as they relate to business.