We design and conduct custom research, deriving meaningful insights that improve clients' businesses and people's experiences.

Our custom research is tailored to clients' specific business goals. We begin all projects by listening, to gain a clear understanding of clients' needs, and then calibrate our research objectives and methods accordingly. Some studies require just one methodology; others require a mix.

Because we think about people and culture, we'll study just about anything! But over the years, we have developed content expertise through large-scale, foundational research projects on gender, morality, and fandom, among other topics.