As cultural anthropologists, we learn from people directly – by listening to them, observing them, and talking with them.
Cultural anthropology is the study of shared meaning, an effort to illuminate how the shared understandings that emerge within groups of people shape human experience. This means we explore underlying human drivers first, answer transactional questions second. Whether the method is qualitative or quantitative, directed or observational, ongoing or periodic, we approach our research from a decidedly anthropological perspective.
Ultimately, how we learn for our clients depends upon the specific objectives of each project. Some of the most common research methodologies we use include: